By the power of Netflix, I’m burning through an average of 4 episodes a night of Miami Ink; a reality TV series featuring a tattoo shop, absurdly talented artists and a whole lot of semi-staged drama.
Tattoo artists have that special something
Six seasons of Miami Ink has taught me a tattoo shop works like this:
- Customer comes in with idea/printed Google Images/photo/Microsoft Word clip art.
- Tattoo artist works with customer on design.
- Tattoo artist sketches a (much better) design.
- Customer is excited.
- Tattoo artist creates work of art.
- Customer is ecstatically happy.
Apart from raw talent, how do you explain the outstanding results? They care.
They care enough to be honest with customers. Enough to educate them about why their idea sucks. Enough to work with them on a perfect solution.
I asked myself, “do I care enough?”