How about those “top ten universities on social media” lists?
Sounds like I’m a standup comic and that’s my opening line to a joke. Those lists are.
I didn’t consider these lists worthwhile reading when I first entered higher ed communications. Seventeen months later, this stuff is still appearing like it’s news.
Why are we celebrating numbers of likes and followers in 2012 and why aren’t more of us questioning the term “engagement”?